Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
If you’re a business that depends on local traffic, then you should be prioritizing local SEO. Boosting your local SEO can continuously deliver new customers, putting your business on the map for anyone interested in a service you offer. Google is the most valuable piece of digital real estate your business can’t afford to pass up, which is why you should put your effort here.
There has been new Google search research from SimilarWeb that shows from Jan to December 2020 65% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is probably not counting most voice searches. This is a deceiving statistic because you can click on a phone number or pronunciation icon and it falls into the grouping of zero clicks.
Most people have not heard of ADA compliance or don’t care because they feel it doesn’t apply to their business but now more than ever ADA compliance is hitting all businesses harder than ever. There are more ADA lawsuits coming out this past year compared to ever before. This is because people with disabilities and lawyers are starting to understand how they can use this law to their advantage.
If you have been reading on some SEO blogs you might have seen this acronym pop up called EAT, which is short for Expertise, Authoritativeness, and Trustworthiness. In May 2019 Google updated its algorithm to show the importance of EAT. Now, it is a major ranking factor in determining page quality. If you want to make sure your SEO game is high you need to let Google and the user know you are the expert, or your rankings will never good up and your customers will not trust you enough to buy from you.
