Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Internal linking is on the rise as a pivotal ranking factor in Google's algorithm. This shift is driven by the desire to enhance user experience, establish contextual relevance, and ensure efficient indexing. Effective internal linking can boost your site's credibility and authority, making it an essential component of modern SEO strategies. Explore the growing significance of internal linking and best practices for optimizing its impact on your website's search engine rankings.
Entity content optimization is a cutting-edge SEO technique that utilizes structured data markup and rich snippets to provide search engines with valuable information about the entities on your website. By enhancing search engines' understanding of your content's context and relevance, entity content optimization improves your website's visibility and drives targeted organic traffic. This approach not only boosts your search rankings but also delivers a superior user experience by providing accurate and informative search listings. Embrace entity content optimization to stay ahead in the digital landscape and maximize your website's potential.
If you have been reading on some SEO blogs you might have seen this acronym pop up called EAT, which is short for Expertise, Authoritativeness, and Trustworthiness. In May 2019 Google updated its algorithm to show the importance of EAT. Now, it is a major ranking factor in determining page quality. If you want to make sure your SEO game is high you need to let Google and the user know you are the expert, or your rankings will never good up and your customers will not trust you enough to buy from you.
Optimizing content for on-page SEO is important because it allows Google to crawl the page, understand what is about, and rank it accordingly. There is another side to optimizing content which is to interest users and the users finding answers to questions they are searching for. If Google sees there is a high bounce rate on your page, they will assume that this is article is not what people are looking for when searching a specific keyword and rank you down for it. So, in reality, on-page optimization is for Google and the user because user experience and page experience are becoming a bigger ranking factor for Google now than ever before.
