If you’re a business that depends on local traffic, then you should be prioritizing local SEO. Boosting your local SEO can continuously deliver new customers, putting your business on the map for anyone interested in a service you offer. Google is the most valuable piece of digital real estate your business can’t afford to pass up, which is why you should put your effort here.

Google has recently apologized for the Google Maps Googlebomb racist results. Google Crowdsourced the entire web and it went bad for Google Maps. This caused many location to be relevant for slur and derogatory words. For example, if you were to type in the "N**** House" to Google maps it would show the white house location. Google promised to fix the problem but it also change the local search results drastically.