As one of the most used social media platforms, Facebook is an excellent hub for marketing products and services. It might seem scary to compete against so many brands, but there are few techniques that you can take into account.

I know a lot of people and agencies that like to do boosted Facebook ads because they are simple and they believe they are effective, but do you really see the results you want. Probably not, but if you want to see real results and engagement on your Facebook page you need to target the right audience. One of the most effective ways to do this is by setting up a remarketing ad because if they have been to your website in the past, they are probably someone you want to target again if you get the chance.