Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Most people have not heard of ADA compliance or don’t care because they feel it doesn’t apply to their business but now more than ever ADA compliance is hitting all businesses harder than ever. There are more ADA lawsuits coming out this past year compared to ever before. This is because people with disabilities and lawyers are starting to understand how they can use this law to their advantage.
If you have been reading on some SEO blogs you might have seen this acronym pop up called EAT, which is short for Expertise, Authoritativeness, and Trustworthiness. In May 2019 Google updated its algorithm to show the importance of EAT. Now, it is a major ranking factor in determining page quality. If you want to make sure your SEO game is high you need to let Google and the user know you are the expert, or your rankings will never good up and your customers will not trust you enough to buy from you.
I know a lot of people and agencies that like to do boosted Facebook ads because they are simple and they believe they are effective, but do you really see the results you want. Probably not, but if you want to see real results and engagement on your Facebook page you need to target the right audience. One of the most effective ways to do this is by setting up a remarketing ad because if they have been to your website in the past, they are probably someone you want to target again if you get the chance.
If you have been apart of the SEO world for a while you probably already know that content is king, which is still true till this day. However, good content will not rank quickly unless it has good SEO. Working with hundreds of different clients they all want one thing, results quickly. This means there is no room for waiting when it comes to a good SEO strategy. Knowing this you might ask yourself how I make sure my content will rank fast. We will get into the details of that now.
