Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Are you trying to enhance Google Ads’ click-through rate? Getting your AdWords campaign ready to go is fairly straightforward. But, if you do not optimize your advertising campaigns nicely, your click-through rates might be reduced, making your whole Google Ads campaign less effective.
In this guide, we'll show you how to maximize your Google Ads campaign to improve click-through prices.
If you have not heard Facebook has been dealing with a lot of issues. One of the issues they have been battling for a while is personal privacy laws, which they had to appear in front of the supreme court for, and the fact that they are losing users especially young users. However, we can deny the fact that Facebook is the most powerful social network he is ahead of the curve on social media innovation.
There are a lot of things you can do in order to drive traffic to your website, but each user differs and it can be tricky to optimize your landing pages to facilitate a conversion. Therefore, what happens to prospective clients who've been thinking about your solutions but weren't ready to pull the trigger?
The tech market is growing fast, and it's affecting every incumbent industry in the world. New tech inventions have allowed organizations to develop better products and take them to a new level. But, with the digital transition, the work environment has changed. Emerging technologies have caused massive job disruption, and workers are struggling to adapt.
Recently Forbes wrote an article called “The New SEO Rules For 2020: It’s No Longer About The Backlinks.” I have to be honest I didn’t know Forbes considered themselves and authority on SEO but after doing some research they have a lot of articles around SEO and most of them have very general information that is overall correct. However, in this specific article, they say “Backlinks are out” which really triggered me. I usually let a statement like this roll off my back but because it was Forbes saying this I felt the need to explain why they are wrong.
