There are a lot of things you can do in order to drive traffic to your website, but each user differs and it can be tricky to optimize your landing pages to facilitate a conversion. Therefore, what happens to prospective clients who've been thinking about your solutions but weren't ready to pull the trigger?
If you are not aware, remarketing is a service provided by Google that allows you to target an audience who has visited your website. It is important to focus on all audiences in various stages of the purchasing cycle. Without doing so, you're simply wasting money and time; but what would be the main advantages of executing remarketing? Let’s check out these five advantages of a Google Ads remarketing effort.
Graphic and Brand Awareness
A lot of search engine providers will only target the research system, which merely involves ad text without any images. Obviously, you can still target the search network, however, in my experience, the screen network tends to ease a greater click-through rate.
Additionally, you can include your logo in these images, which will connect a new to your services. Many people today respond more to text, while others respond to vision. If you are not cognizant of how users respond to your ads, you're not only misusing your time, you are missing out on leads, as well.
More Efficient Ad Copy
It makes sense to target users with different ad copy in connection with individuals who are visiting your site for the first time. By way of instance, you may say this to a first-time consumer: "Atlanta Widgets For Sale -- 10% Off On Sign-Up -- Call Today." With somebody who has already seen your site, however, it makes more sense to change the verbiage into something such as that: "Still In Need Of Widgets? Check Out Some of the Widgets You Might Have Missed."
You do not want to turn away potential customers because your product or service seems a bit too costly, or they're not really sold. However, since they're browsing different websites and your ad appears, which might be the last push to buy. The question is, how would you speak to them the same manner as you would to a first-time user? No, you wouldn't, so why do it online?
Lower Cost Per Clicks
Broadly speaking, remarketing campaigns have a higher click-through rate than normal display advertising campaigns. The people you are targeting are already familiar with your service or merchandise; thus, they are much more inclined to click on your advertisement. You have to get the initial click in order to get a conversion. The higher your click-through rate is, the better chance you have of improving your conversion rate.
Higher Conversion Rates
The best goal in online marketing, regardless of the industry, is to get some type of interaction out of the end-user. Whether that's through a form entry, a document download, or an internet sale, we want the user to engage. Someone who has educated themselves about your product or service is 1 step further in the purchasing cycle than those visiting your site for the very first time. These users are a lot more inclined to take the next step than a new visitor.
Specific Site Selection
With remarketing, you can review which websites are doing the very best in relation to click through and conversion rates. If you have a site serving your advertisements, and it's sending users that aren't switching, it is possible to prevent your ads from being served. By simply serving your ads on sites that are linked to your business, you can help improve your return on investment.