Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Since the creation of social media Google has never stated or acknowledge the social signals are ranking factors. However, because there is so much data out there from 3rd parties showing that social signals increased the rankings Google cannot deny it anymore. That is why recently Google has stated and confirmed that links shared on Facebook, Twitter, and other social media channels are used as a ranking signal.
I know a lot of people and agencies that like to do boosted Facebook ads because they are simple and they believe they are effective, but do you really see the results you want. Probably not, but if you want to see real results and engagement on your Facebook page you need to target the right audience. One of the most effective ways to do this is by setting up a remarketing ad because if they have been to your website in the past, they are probably someone you want to target again if you get the chance.
If you have not heard Facebook has been dealing with a lot of issues. One of the issues they have been battling for a while is personal privacy laws, which they had to appear in front of the supreme court for, and the fact that they are losing users especially young users. However, we can deny the fact that Facebook is the most powerful social network he is ahead of the curve on social media innovation.
Trying to build a new on social media page can feel like you're yelling into the sky. You are posting photographs, trying to interact with other people but nothing is happening -- how bothersome. Here are some solid, basic strategies that will help you grow a social media audience for a brand or company.
First, allow me to clear up what I mean by "fast.” Growing an audience that's highly engaged and completely organically will take some time. We can help speed up the process beyond basic posting and playing the game. The effort will be worth your time when you've got an audience that clicks on your links and cares about your products.
