Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Google ads are a must-have when it comes to digital marketing. If you want fast and potentially quality traffic to your website there is nothing better than running Google ads for your business. However, Google ads are not for beginners even though Google wants everyone to think Google ads are so easy that anyone can use them. The truth is if you are not an expert in setting up and running Google ad campaigns there is a high chance you are throwing money down the drain.
Google is always coming up with new and creative features to help your target audience find you. Dynamic ads are not really new but most people either don’t know what they are or don’t know they even existed. Personally, I think Dynamic ads are a great way to keep remarketing your customer while they are still in search or the display network but also are good for pages on your website that are not being promoted in Google ads so Google Dynamic ads will do it for you without much effort from you.
There are a lot of things you can do in order to drive traffic to your website, but each user differs and it can be tricky to optimize your landing pages to facilitate a conversion. Therefore, what happens to prospective clients who've been thinking about your solutions but weren't ready to pull the trigger?
