Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Whether you run an eCommerce store or a mom-and-pop shop on Main Street, it’s essential that your business has an online presence. The web presents endless opportunities for companies of all sizes to achieve healthy growth. Besides, chances are your competitors are taking advantage of the web for their businesses, which means you need to be active online if you want to keep up!
Google is always coming up with new and creative features to help your target audience find you. Dynamic ads are not really new but most people either don’t know what they are or don’t know they even existed. Personally, I think Dynamic ads are a great way to keep remarketing your customer while they are still in search or the display network but also are good for pages on your website that are not being promoted in Google ads so Google Dynamic ads will do it for you without much effort from you.
Since the creation of social media Google has never stated or acknowledge the social signals are ranking factors. However, because there is so much data out there from 3rd parties showing that social signals increased the rankings Google cannot deny it anymore. That is why recently Google has stated and confirmed that links shared on Facebook, Twitter, and other social media channels are used as a ranking signal.
