Whether you run an eCommerce store or a mom-and-pop shop on Main Street, it’s essential that your business has an online presence. The web presents endless opportunities for companies of all sizes to achieve healthy growth. Besides, chances are your competitors are taking advantage of the web for their businesses, which means you need to be active online if you want to keep up!
Being a business owner comes with a lot of responsibility. And unless you’re a web professional, developing and executing an effective web strategy can be overwhelming. That’s why Orange SEO has listed these practical tips for how you can boost your company’s online presence with the right pros by your side!
1) Set Up Your Business Structure
Every business needs an appropriate legal structure from which it operates. If your company is not currently protected from liability or receiving tax benefits, you might consider making the change to an LLC. Each state has its own set of rules for establishing an LLC, and many entrepreneurs find that hiring a reputable online formation service like Zenbusiness.com is the best way to ensure their structure is set up to comply with the state. Plus, it means less work and less stress for you!
2) Build your website
No matter what type of business you run, you need a good website to serve as the digital marketing hub of your company. There are many online tools these days that allow business owners to create and maintain their own sites. But even with the best platforms available, making a site takes a significant amount of time, especially if you have minimal experience with web design and development.
If you have no experience, consider hiring a professional to design and manage your business website. You can easily connect with professionals through online job boards or tap into your professional network to get referrals.
3) Create engaging content
Once your site is ready to go, you will need to create content that engages your audience, and you will need to regularly post content to keep users coming back. This includes written content like landing pages, blogs, and product descriptions. It also includes video content that informs your audience about your products or service, shows people how to use your products, and contains other interesting and relevant material.
Moreover, your website should include high-quality images that accurately represent your brand and encourage users to keep looking at your site. Fortunately, you can find professionals to create your company’s content so that you can focus on running the business.
4) Embrace SEO
SEO is something that you have likely heard about as a business owner. It is a major component of digital marketing that could benefit every type of business under the sun.
Search Engine Optimization (SEO) ultimately helps your business to rank higher on search engines when consumers are looking for products or services related to your industry. It is a complex process that involves keywords, relevant page content, website navigation, link building, meta tags, and many other factors. Unless you work in digital marketing, this is definitely a job for a professional. Working with an expert service like Orange SEO will prove to be the ideal strategy!
5) Boost traffic
Along with SEO, there are many other steps you will need to take to drive traffic to your company’s website. You can interact with customers and promote your brand through social media. You can offer discounts, promotions, and exclusive releases through email marketing. And you can ensure that your company posts search-worthy content on a regular basis. If you invest in paid advertising, you will have a solid recipe for directing more traffic to your website.
If you want any chance of sustaining significant growth for your business these days, you must embrace the importance of building your online presence. Make sure you have a professional-grade website, regularly produce interesting and relevant content, use all of the SEO tactics at your disposal, and take any other measures necessary to direct traffic to your site. In no time, you’ll be a force to be reckoned with on the web and in a better position to grow your business as you envision.
Would you like to read more helpful content or learn about our expert digital marketing services? Contact us today!