Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
The tech market is growing fast, and it's affecting every incumbent industry in the world. New tech inventions have allowed organizations to develop better products and take them to a new level. But, with the digital transition, the work environment has changed. Emerging technologies have caused massive job disruption, and workers are struggling to adapt.
Recently Forbes wrote an article called “The New SEO Rules For 2020: It’s No Longer About The Backlinks.” I have to be honest I didn’t know Forbes considered themselves and authority on SEO but after doing some research they have a lot of articles around SEO and most of them have very general information that is overall correct. However, in this specific article, they say “Backlinks are out” which really triggered me. I usually let a statement like this roll off my back but because it was Forbes saying this I felt the need to explain why they are wrong.
For people that are new to SEO you might have never heard of a PBN (private blog network) backlink which is probably a good thing because you don’t want to get involved with this backlinking black hat tactic but you should at least know what they are and how to avoid PBN backlinks. In this article, we are going to explain what they are, how they are used, why they are bad for SEO, and how to avoid them because they could kill your SEO efforts if Google ever finds out you use this type of network.
Working in the SEO field for over a decade I have worked with hundreds of SEO platforms. Because I don’t have time to use all those platforms I now only use a handful to analyze and assist my SEO efforts. In my opinion, without these SEO platforms, you cant audit a website to find issues or research keyword topics without these SEO tools which are now industry standards. The great thing about these SEO platforms is they can be used by experts and beginners. However, the experts will be able to use more sophisticated features that will help you analyze data better.
SEO is a complex strategy and if you do it right you will have great online success. However, there is a lot of information out there on the right a wrong ways of doing SEO, and a lot of the people that are writing the SEO content are not experts so they will steer you in the wrong direction unintentionally. This is why I wanted to make a list of the most common ways to kill your SEO so you can avoid them.
