Working in the SEO field for over a decade I have worked with hundreds of SEO platforms. Because I don’t have time to use all those platforms I now only use a handful to analyze and assist my SEO efforts. In my opinion, without these SEO platforms, you cant audit a website to find issues or research keyword topics without these SEO tools which are now industry standards. The great thing about these SEO platforms is they can be used by experts and beginners. However, the experts will be able to use more sophisticated features that will help you analyze data better.
Now lets get into the meat and potatoes of this subject and dive into some of my favorite SEO platforms and their benefits which I will list out in each section.
SEMrush
SEMrush is software that helps businesses run their online advertising and digital marketing methods, like SEO campaigns. This all-purpose digital marketing program will assists you to conduct SEO, pay-per-click (PPC), social websites, and content promoting campaigns. With this section of the blog, we will focus on utilizing SEMrush for SEO.
With SEMrush, you can identify trends that happen within your industry niche. It audits your on-page SEO and helps you improve your pages. This permits you to know your webpage better and optimize it for SEO for better lead generation.
In addition, SEMrush helps you identify valuable keywords for your effort. You'll learn what keywords your competitors are using and how they rank in the search engines. It provides you an abundance of insight regarding how you stack up to your competitors. This program is designed for people who want help with their digital marketing efforts. In case you have little experience or knowledge, SEMrush makes it effortless for you to comprehend and utilize SEO.
If you’re looking to run your SEO campaign on your own, SEMrush is a great software to use. There are numerous benefits to using SEMrush such as:
Helps With Understanding Any Sites Performance
Assists With Finding Valuable Keywords
Gives You A Sneak Peak In Your Competitors Data and Keywords
Allows You To See You To See A Full Backlink Profile On Any Website
Makes You Understand How to Attract and Keep Site Traffic
Ahrefs
There are a lot of ways Ahrefs will help boost your SEO/marketing efforts. I've realized over time that many people don't know where to get started with Ahrefs.
To put it differently, there is so much you can do with the Ahrefs platform it may frequently be daunting, especially for an Ahrefs newbies. Bearing that in mind, here are 10 actionable ways to use Ahrefs that our most skillful clients often overlook.
Find low-hanging content opportunities by looking at your competitor’s high traffic pages
Find out how your competitors are acquiring backlinks, then replicate their strategies
Get new link opportunities on autopilot using Alerts
Find low competition keywords (with high traffic and business potential)
Find critical SEO issues that are hurting your website’s performance in Google
Find guest blogging opportunities in seconds
Keep an eye on your ranking progress with Rank Tracker
Find gaps in your content strategy
Fix your broken backlinks (and links) to preserve “link juice”
Find your competitors’ broken (or redirected) pages to uncover MASSIVE link opportunities
Moz
Moz is a top SEO tool provider that uses both fundamental and innovative research tools to improve your search engine optimization. Simply speaking, Moz provides keyword analysis tools, a search engine optimization keyword generator, and a connection analysis that gives detailed data on your inbound links and link quality.
The best thing about Moz is that it gives a huge choice of study tools. Nevertheless, Moz provides tutorials that will assist you to enhance your SEO efforts and know more about SEO strategies in general. A technical support team is always one call away from solving queries and answering inquiries.
Fundamentally, Moz provides top notch search engine optimization tools under a single roof and provides users with all the tools and knowledge required to use them and optimize their own website. It is a perfect platform that small businesses can use to draw traffic to their website. At the exact same time, you aren't expected to pay tremendous amounts to acquire a grasp on its functionality -- the pricing strategy is adaptable, to state at least, also provides plans for businesses from all scales.
Benefits:
Explore relevant keywords
Moz helps you identify the relevant keywords which you may target for your own software. This enables you to prioritize them on your SEO strategies. You can even import, export, and construct keyword lists with this tool. It shows you comprehensive info regarding your lists for example its total volume, difficulty, priority, organic CTR along your score.
2. Site audit and crawl
Moz tracks if there are any issues on your site that prevent it from gaining high traffic. This includes missing name tags and broken redirects, amongst others, which can be shown on graphs with disputes of problems. By resolving these technical issues, you can guarantee that your site's SEO functionality and approaches to be more effective.
3. Boost linkbuilding research
With new data added daily, Moz offers tools for connection analysis, live link index, and competition research. For instance, it offers you insights on weighing high-ranking sites. Additionally, it can help you in knowing the value of how your internal and external links can impact rankings in SERPs.
4. Measure site rankings
To inform you which of the keywords are performing, Moz enables you to monitor your keyword's rank performance over a specific time period, a week, or a month. You could even track your competitor's SERP movement to assist develop yours and reveal some search engine optimization strategy gaps.
5. Access instant metrics
Moz provides a search engine optimization toolbar that you see any SERP or page instantly. It lets you compare link metrics and analyze your ranking possible with Domain Name and Page Authority. Additionally, it has an on-page highlighter, page overlay, and custom searches.
BrightLocal
BrightLocal is an incorporated SEO and neighborhood citation platform packed with all the features and tools to help increase the visibility of your business on the web and attract more local customers. Together with BrightLocal, you enjoy quick and precise local SEO reporting while you save precious hours which you can't get with other search engine optimization reporting tools.
This platform is used by thousands of professional electronic marketers, agencies, freelancers, and companies all around the world. Apart from its own regional search engine optimization reporting tools, BrightLocal also supplies cost-effective aggregator admissions and topnotch citation building to help transform your local business out of a mere blip on the consumers' radar display to a booming local hub.
BrighttLocal integrates all of your local SEO tools into one, dependable platform that's all of your bases covered. It gathers all of the local search engine optimization data you need, including organic visitors, maps, and search rankings in addition to reports such as Google Local audit, competitor benchmark, on-site SEO, and off-site SEO. Integrations with Google Analytics, Facebook, and Twitter help provide you a clear picture of where your business is the social media landscape and what you could do to present your small business traction to set a foothold and grow in the domain of social networking.
Being a Trusted Citation Partner for at least 1,000 SEO bureaus is a clear sign that BrightLocal has all the ideal stuff when it comes to local citation administration. The platform makes it possible to clean up and construct citations for just $2 per site, in addition, to detect and maximize relationships with local sites that are wholly relevant to your company among other items.
Benefits:
Organic, maps & mobile search rankings
Audit & track citations & NAP
Review monitoring with review alerts
Google Local audit & competitor benchmark
Google Analytics integration
Facebook & Twitter integration
Clean-up & build citations for just $2/site
Manual submission to 1400+ citation sites
Industry & locally-relevant sites for every business
White-label service for SEO agencies & resellers
Automated online ordering – no clunky CSV or email
On-Site SEO
Off-Site SEO
Search Rankings
Local Directory NAP Audit
Google My Business benchmark
Social Audit
Customize with your logo & brand colors
Give clients access to online (HTML) reports
Download and share PDF & CSV reports
Control which data clients can see
Create multiple white-label skins
View search rankings across ‘000s of locations
Identify the best & worst performing locations
Spot global trends in keyword performance
Identify gaps in citation coverage
See which locations are missing key citations
SEO PowerSuite
SEO PowerSuite is an all-in-one search engine optimization software that aids businesses in improving search engine ranking, generating more traffic, and saving period. The easy-to-use software provides strong SEO capabilities and helps users in all tasks without needing deep SEO and specialized understanding. Users can begin immediately and get the work done more quickly.
The extensive suite offers unique analytic insight and enables businesses to create more effective SEO strategies. It accelerates the whole process of Search Engine Optimization also allows users to achieve more in less time and without work. The program works well with large data sets and helps keep SEO clients fulfilled.
SEO PowerSuite automatically analyses 329 search engines for website ranking with no user intervention and allows comparing up to 10 competitors. It supports unlimited search phrases, images/videos, geo-specific rankings, and several other vertical search engine positions. The easy to interpret graphs to show progress over the years, while users can also schedule tests for better monitoring. The program makes it simpler for users to find, monitor, compare, and examine backlink data for improved connection construction and analysis. Pretending to be the largest backlink index available on the web, the software analyzes more than 50 backlink factors and identifies new opportunities. It even allows reverse engineering competition links and offers more convenient link-data management.
The keyword study attributes include 19 different suggestion tools that help find profitable keywords and phrases that could generate more traffic. Constructed PPC, bounce speed traffic analysis features help users remain focused on their search engine optimization efforts and get the most from performing keywords. On-page SEO, content marketing and website audit help identify SEO defects and allow creating search engine-friendly and relevant content. On-page SEO comprises identification of broken links and code errors, duplicate links and articles, crawlability and webpage indexation problems, and content optimization.
The comprehensive analysis of opponents helps businesses formulate better SEO and content strategies and reverse engineer SEO to discover what's working for them. SEO PowerSuite also supplies white-label reports in HTML/PDF format, which can be fully personalized, emailed, published, or simply uploaded to the internet.
Analytic insights
Rank monitoring
Support for 329 search engines
Comparison of up to 10 competitors
Unlimited keywords
Image, video, and more vertical ranking
Geo-specific ranking
Progress graphs
Scheduled ranking
Link analysis
Large backlink index
Link-building
Competitor link reverse engineering
Panda/Penguin proof link audit
Link data management
Keyword research
19 keyword suggestion tools
Keyword quality factors
PPC analysis
TKW bounce rate and traffic stats
On-page SEO
Content optimization and site audit
Identification of broken links and code errors
Page indexation
Content optimization
Competition analysis
Backlinks
White-label SEO reporting
Google Analytics / Keyword Planner / Search Console
Google Analytics:
Google Analytics is a free service that can enable you to acquire the maximum value from the business website. With all that it offers, it surely takes some time to get familiar with the platform and use it correctly. But if you start with the Google Analytics fundamentals, you can slowly build your knowledge. It is worth the time because the insights you draw from Google Analytics can allow you to boost your advertising, better serve your target audience, and gain more clients. This informative article goes over the reasons why it's a good idea to use Google Analytics, in addition to the benefits it provides, to help ensure that the platform is well worth the investment of your own time.
It is free to use!!
They have the best data visualization which allows you to present the metrics in various forms.
The reporting allows you to draw the best conclusion about your audience.
They show you real-time data of people coming to your website.
Shows you your target audience based on demographics, interests, and behavior.
Google Keyword Planner:
Google Keyword Planner is designed with PPC ads in mind. So about half of what you’ll see is going to be geared toward running a successful paid search campaign. These are some of the top benefits of Google Keyword Planner:
Find new keywords using words, phrases, websites, and categories.
Discover search volume trends and historical data of different keywords.
See performance forecasts for keywords based on your budget and average bid prices.
Narrow your results based on geographic location, language, and date ranges.
Filter results by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and organic average position.
Google Search Console:
Google's Search Console is a free tool that Google offers to help you track and maintain your site's organic search presence. It's a search engine optimizer's best friend when it comes to maintaining good standing with Google. Utilizing Search Console will be able to help you understand why your site is performing well (or badly ) from the organic results.
Search Console ensures that Google has access to your content, helps you monitor spam issues to keep your site clean, can enable you to submit new content to crawl, and permits you to remove old content. Business owners, SEO specialists, site administrators, web programmers, and nearly anyone else who owns or runs a site can find applications for the tool. You will find a lot of detailed information on site traffic, rankings, search results, site errors, redirect problems, and much more.
Benefits:
Find Queries that drive traffic
Examine Backlinks
Submit site map options for quick indexing
Helps analyze and improve your sites HTML
Check your indexed pages for errors
Fetch and Render to test your URLs
Implement and monitor rich cards and AMP
Monitor any mobile issues quickly
Screaming Frog
If you're not familiar with the area of online promotion, and someone told you that you should use Screaming Frog, what could you believe? I would probably call them crazy. As it turns out, however, Screaming Frog is an excellent tool much too few individuals actually use to its full extent.
A spider is a piece of software that crawls around on a web site, harvesting data and introducing it to the owner of the spider. Google has a fleet of these things it uses to index the Internet as quickly as possible, for use in the research results.
Other search engines -- everything from Yahoo and Bing to oddballs like Million Short either utilize search spiders of their pull data indicators from other entities that use spiders.
This specific spider is a desktop program you can download and run from the local PC, irrespective of platform. It fetches SEO data, including URL, metadata, Schema classes, and much more. The main advantage of Screaming Frog's Spider is the capability to look for and filter various SEO issues. You do not have to have a profound understanding of SEO to figure out what is and isn't done properly; the instrument can help filter it to you.
Benefits:
Performs a link audit.
Prepares a content audit.
Creates an XML Sitemap.
Allows you to see all pages metadata to see if it is missing or not.
Download excel spreadsheets so you can update any pages information such as URL, title tags, meta descriptions, H1, and status codes.
Allows you to see if there is too much HTML, images, Javascript, or CSS slowing the site down.
Gives you the option to see what your pages will look like in the SERP for a preview.
Conclusion
These are only some of the SEO platforms that we use internally at Orange SEO but they are definitely the best in terms of helping you analyze and make quick decisions on how to improve anyone SEO. The tools I have listed above are very comprehensive and have many features that are extremely valuable and can save you a lot of time and effort when doing SEO. If your company needs SEO help please contact us and we will be more then happy to give you a free SEO audit with recommendations on how to improve your site to be more successful online.