Optimizing content for on-page SEO is important because it allows Google to crawl the page, understand what is about, and rank it accordingly. There is another side to optimizing content which is to interest users and the users finding answers to questions they are searching for. If Google sees there is a high bounce rate on your page, they will assume that this is article is not what people are looking for when searching a specific keyword and rank you down for it. So, in reality, on-page optimization is for Google and the user because user experience and page experience are becoming a bigger ranking factor for Google now than ever before.
Why Google is Trying to Kill JavaScript with AMP
This year I noticed that Google is really pushing Accelerated Mobile Pages (AMP) before they do mobile-first indexing in September. In my opinion, Google is going to start giving pages with AMP a better ranking advantage if you have an AMP page not only because it makes your page load faster but because it is a Google product.
What is Whitehat SEO and Should You Be Using It?
The Importance of SEO For Digital Marketing
Search Engine Optimization is one of the most important, yet least known, aspects of a digital marketing strategy. No matter how good your website, without search engine optimization (SEO), you are basically doing nothing. So what exactly is Search Engine Optimization and how does it help your business?
How Google Is Helping With The Coronavirus Pandemic?
Since President Trump has announced that Google will be helping with the Coronavirus efforts by putting up a new website and tracking system, I have been watching the subtle changes that Google has been implementing across Search and Google My Business and it is impressive. Google has been crucial in helping get information out to the public on how to stop the Coronavirus and how to get help if needed. Below are some examples that I have seen so far and wanted to share to give you an update as well.