Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Recently, Moz has changed their Moz domain authority metrics to reflect more accurate information. This has brought up a topic that has been debated for many years by SEO experts and I have to say I don’t agree with Moz. I have been doing SEO for over 10 years and I don’t agree with Moz that “domain authority is not a metric used by Google in determining search rankings and has no effect on the SERPs”
For years, the usage of voice search and voice assistants to answer questions has been on the rise. Based on Google, 20 percent of mobile search queries are voice search, and that number will only go up.
Voice recognition technology is becoming better and better: Google's technology is currently 95 percent accurate.
The eCommerce market is an extremely competitive area. That is because the popularity of internet shopping is growing at a quick speed. Last year, retail eCommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It is safe to say that customers will continue buying from eCommerce programs .
Links will help your pages to rank higher in Google search results, this post explains why. That's perfectly true. That, however, is only one thing . Backlinks will also help in gaining more (referral) visitors to your website through those links. When you determine your link building approach you must keep in mind: that the reason links were devised was to send off you to pages you may enjoy as well. Use link building as a strategy for the development of your site audience and place links on sites which will actually generate visitors to your own site.
