So, you’ve decided to use AI to help write your website content? Smart move. But here’s the thing—AI is only as good as the prompts you give it. Think of AI as that superpowerful intern who’s incredibly fast but also kind of clueless if you don’t give clear directions. If you tell it, “Write me a blog about SEO,” you’ll probably get something generic and lifeless.
Instead, let’s talk about AI prompts that actually work—ones that help generate unique, engaging, and optimized content that makes your site stand out. I’ll even give you real-world examples and explain why they’re effective.
1. The "Explain Like I’m Five" Prompt
Sometimes, AI can get a little… technical. If you’re writing about a complex topic, you want to make sure it’s digestible for the average reader. That’s where this prompt comes in handy.
🔥 Example Prompt:
"Explain search engine optimization (SEO) like I’m five. Make it fun, with a simple analogy."
✅ Why It Works:
Forces AI to simplify a topic without unnecessary jargon.
Helps your audience grasp key concepts faster.
Makes content more engaging (who doesn’t love a good analogy?).
🚀 Example Output:
"SEO is like a treasure hunt! Imagine Google is a pirate looking for the best treasure (websites) to show its crew (users). The better your map (keywords, content, and backlinks), the easier it is for Google to find you and say, 'Aye, this site is worth visiting!'”
See? Now even your grandma can understand SEO.
2. The "Give Me a Spicy Take" Prompt
Let’s be honest—no one wants to read a bland article that sounds like a Wikipedia entry. Adding a strong opinion or an unexpected take makes content more shareable.
🔥 Example Prompt:
"Write a blog post about why traditional keyword stuffing is dead, and take a bold stance on how Google’s algorithm changes have made it useless."
✅ Why It Works:
AI generates a more engaging, confident tone.
Encourages a unique perspective instead of regurgitated info.
Helps you stand out in a sea of generic SEO articles.
🚀 Example Output:
"Remember when people thought jamming 100 keywords into a blog post would skyrocket their rankings? Well, Google has evolved, and keyword stuffing is now the SEO equivalent of wearing a fanny pack to a black-tie event—embarrassing and ineffective."
A little sass goes a long way in making content memorable.
3. The "Break It Down into a Step-by-Step Guide" Prompt
People love step-by-step guides. They make complex tasks feel manageable, and they keep readers on the page longer (which Google loves).
🔥 Example Prompt:
"Write a step-by-step guide on how to optimize a blog post for SEO. Make it detailed, with examples and tips for each step."
✅ Why It Works:
Encourages AI to structure the content in a user-friendly way.
Boosts engagement by providing actionable steps.
Great for ranking in search results (Google loves clear, structured content).
🚀 Example Output (Shortened):
Step 1: Start with Keyword Research
"Use tools like Ahrefs, SEMrush, or Google’s Keyword Planner to find high-traffic, low-competition keywords. Example: Instead of ‘best SEO tips,’ try ‘SEO tips for small businesses in 2024.’"
Step 2: Optimize Your Title and Meta Description
"A good title is like a movie trailer—it needs to hook people. Example: ‘The 2024 SEO Playbook: 10 Strategies to Outrank Your Competitors’ is way more enticing than ‘SEO Tips.’"
You get the idea—step-by-step guides make your content super practical.
4. The "Make It a Story" Prompt
Storytelling makes content stick. A well-placed personal anecdote or a case study makes your writing more relatable and engaging.
🔥 Example Prompt:
"Tell a story about a small business that struggled with SEO and how they turned things around using effective content marketing strategies."
✅ Why It Works:
People remember stories more than plain facts.
Builds an emotional connection with your audience.
Makes SEO feel more real rather than a list of tips.
🚀 Example Output:
"Three years ago, Jake started an online coffee brand, but his website was buried on page 10 of Google. He thought SEO was a scam—until he learned how to target ‘best organic coffee beans for home brewers.’ Within six months, his organic traffic tripled. Here’s how he did it…"
Boom—now your audience is hooked.
5. The "Give Me a FAQ Section" Prompt
Google loves FAQ sections. They help with featured snippets (aka, that magical box at the top of Google’s search results).
🔥 Example Prompt:
"Write a FAQ section for a blog post about ‘SEO for beginners.’ Include common questions and clear, concise answers."
✅ Why It Works:
Answers the exact questions people are searching for.
Increases your chances of ranking in Google’s featured snippets.
Makes your post more user-friendly.
🚀 Example Output:
Q: How long does SEO take to work?
A: SEO is a long game. You might see small improvements in a few weeks, but real results typically take 3-6 months (or more, depending on competition).
Q: Is SEO worth it for small businesses?
A: Absolutely! A well-optimized website brings in free traffic from Google, reducing your reliance on paid ads.
Short, simple, and super useful.
6. The "Make It Funny" Prompt
Humor keeps people engaged. If your blog makes someone chuckle, they’re way more likely to read the whole thing.
🔥 Example Prompt:
"Write a blog introduction about SEO, but make it funny—like you’re explaining it to your clueless uncle at Thanksgiving dinner."
✅ Why It Works:
Makes dry topics way more enjoyable.
Increases dwell time (which helps SEO).
Encourages shares and engagement.
🚀 Example Output:
"So, Uncle Bob, you wanna know about SEO? Think of Google as a high school prom committee. If your website is the quiet kid in the corner with no backlinks, nobody’s voting for you. But if you’re the popular kid (good content, strong backlinks, fast site speed), boom—you’re prom king of Page 1!"
If you can make SEO sound fun, you’ve already won.
Final Thoughts: Crafting the Perfect AI Prompt
The best AI prompts do three things:
Give clear direction (tell the AI exactly what you want).
Encourage a unique perspective (so you don’t get boring, cookie-cutter content).
Focus on user engagement (because good content is for humans, not just search engines).
AI isn’t magic, but with the right prompts, you can create killer content that ranks, engages, and converts. AI can help you do many more tasks outside of creating content. It can also help you with digital marketing efforts that can be difficult and take time. For example, you can leverage AI for effective keyword research. Getting the right keyword is the first and maybe the most important step before you start creating content.
Now that I have given you the tools to be successful, go forth and craft some epic AI prompts! And if you need SEO help… well, you know where to find me.