Digital marketing has become the most famous source of sales, overtaking traditional marketing methods like television or newspaper advertisement. But marketing content is one thing that would remain common in all marketing means. The amount of audience you can grab depends on the type of content you present through marketing.
The best way to create effective marketing content is with the help of marketing tools. You may need tools to analyze the targeted audience and competitors to see which area they are targeting. Moreover, you'll have to ensure that the marketing platform delivers unique content appreciated by search engines and the audience.
Therefore, we have discussed the 3 most recommended tools for content marketing to enhance your game in digital marketing. We will thoroughly discuss the valuable features of each tool so you can get the best out of it.
3 Recommended Tools for Effective Content Marketing
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3 Recommended Tools for Effective Content Marketing 〰️
Here we have discussed the range of tools that would assist you in running your digital marketing campaign with unique and engaging content. Each tool would serve a specific purpose in optimizing your content.
1. Ahrefs
Before you start writing, you may need to do some research and analysis on the specific subject. For this purpose, Ahrefs can provide you with complete information to write well-optimized and readable content. The following features would help you to achieve this task successfully.
Keyword Explorer
You may want to find out what your potential customers are searching for online. For that purpose, Keyword Explorer is a great feature to reach potential customers online.
Keyword explorer would provide you with various new ideas against a specific set of words and phrases. Moreover, you get insights on clicks against particular keywords with global traffic from multiple regions.
This feature by Ahrefs will provide you with complete insights on search volume, difficulty, and traffic potential against a specific keyword. With the help of this tool, you can find the correct terms (longtail and shorttail keywords) to feature in your content.
Site Explorer
It may not be enough to go through keywords and learn the global clicks on them. So, you may have to extend your analysis range by analyzing your competitor's content and their traffic.
You can find which web pages attract the most traffic by performing a competitor's analysis. You can also extract data on which keywords competitors rank for. It also includes a backlink analyzer to provide high-quality links that attract more traffic.
Content Explorer
This tool is another valuable and prominent feature of Ahrefs that helps content marketers get significant leads. Content Explorer is a research tool that assists you in finding relevant content for your topic's niche.
It will provide information related to your industry and attract organic traffic. Content marketers can use this tool to find authentic details in marketing campaigns.
Pricing: Ahrefs monthly plan starts from the Lite package costing $99. While a yearly plan can save you some bucks on the Lite package starting from $990. The standard, advanced, and enterprise plans vary accordingly.
2. Plagiarism Checker by Check-Plagiarism
After analyzing the information online, the next part is to write the content to market your products and services. In this case, there is an essential condition: your webpage content should be unique to rank on Google. Therefore, tools like Check-plagiarism would help you analyze the content's uniqueness with just a click.
Extensive Wordcount Support
You may find online plagiarism checkers that cost you for checking above 500 or 1000 words. Some of them may even put a usage limitation. But with the check-plagiarism online plagiarism checker, you can check up to 2000 words for free.
No sign-up condition or daily usage limitation is imposed. The tool will allow you to upload document files directly, supporting various file formats.
Multiple Languages
This tool supports a range of languages from 13 different regions. So now, you don't have to translate the content before running it through a plagiarism checker.
The language selection feature is free and easy to access. All you have to do is to select the appropriate language before checking for its plagiarism.
Detailed Reporting
The report generation is pretty accurate with the Check-plagiarism. It features the complete detail of links having similarities with your content. Moreover, it denotes the uniqueness and plagiarism percentage for easy comparison.
The report breaks down each sentence in summary to denote similarity and duplication. In this way, content marketers can further identify the area to remove plagiarism.
Pricing: The tool allows you to check plagiarism for up to 2000 words for free. If you want to extend the word count to up to 20,000 words, you can avail of the monthly plan for $20 and the yearly plan for $125.
3. Paraphrasing tool by Editpad
Identifying plagiarism is the halfway process in content marketing as it is considered a precautionary measure. But if you want to deal with plagiarism, you can take assistance from tools like Editpad.org to make your content more unique.
Unique Writing Styles
This paraphrasing tool allows you to make the content unique with four different writing styles. The 'Smooth' and 'Formal' mode are free to access without login or sign-up. For Others, you may have to avail a plan.
Each mode is programmed to present a legit set of synonyms to make your content unique. The writing modes by Editpad.org guarantee removing plagiarism from the content without changing its apparent meaning. Also, it improves readability by providing a set of words based on your writing style.
Paraphrase in Multiple Languages
The Editpad.org allows you to paraphrase content from 17 different languages. In this way, you can create unique content for various geographical regions.
The language setting is pretty easy to set. You have to set the language before paraphrasing the content. All the languages are free to access and have no login or sign-up conditions.
Highlighted Output
Once you have paraphrased the written material, the output box will show you the paraphrased text. Each sentence would feature a set of highlighted terms and phrases denoting the changes made in your original content.
By comparing the content from the input and output boxes, you can note the changes made to see if the intent of the context is the same. You can easily copy the output text with one click or download it in an editable document file.
Conclusion
Content marketing is the core element of digital marketing. Content is a high priority in marketing as it's one of the primary aspects that allow you to rank in search engine page results. However, uniqueness is not the only factor for better marketing; you also have to focus on the readability and user persona of the targeted audience.
Therefore, we recommended three essential tools to strengthen your digital marketing game. These tools would cover all the aspects of content marketing that would help you to boot up your digital marketing campaign. We hope this article brought you some valuable insights into content optimization and its role in digital marketing.