A website becomes an essential part of a business. All types (small, medium, and large) of business require a website to perform business operations. Therefore, keeping the business site up to date is mandatory. In the long run a website (an online storefront) will be profitable for any business. Looking at the current scenario, it is a worthwhile investment. With increasing digitization, the use of websites will also increase. But the question is, how to improve a website?
Does your website provide a lasting impression and stands out from the crowd? Does your website top in all the critical elements? If not, here are some tips to improve your website.
1) A Detailed Plan
If you are a business owner and don't know how to improve your website? Then the first thing one can do is to have a detailed plan. It is indispensable to tackle all the problems a website has.
A detailed plan maintains the efficiency of a website throughout the process. The plan helps you gauge the customers' liking and disliking about the site and their issues. It makes businesses take necessary actions on time and regularly maintains the flow of tasks.
2) Value Proposition
The value proposition or mission statement assists the visitors about the business's work. It tells people what a company does and the reason behind it.
Keeping the mission statement on the top page, like the homepage, or about page, is better. Business is all about what you get from the deal; therefore, let the prospects know what they get from your business products, services, blog, and newsletter.
3) Navigation
Organized navigation is the key element that provides a pleasing experience to the customers. Navigation is just like a map that illustrates where users could visit. Sites with the worse navigation are likely to abandon by users.
Navigation helps users find things and boosts the search results ranking. People do not like complex and complicated structures of sites.
4) Page Speed
The speed of web pages plays a crucial role in improving web design performance. It impacts the search engine ranking; the ranking indirectly impacts the traffic, leads, and conversions. Slow web pages always have issues regarding SEO and usability.
When webpages take more than five seconds to load, visitors are likely to abandon the page and move on to another. Mainly to the competitors.
Therefore, managing the speed of web pages is extremely necessary.
5) Quality Images and Videos
Make sure you use the original images on the web pages. If not, there is a technique to choose the right type of stock images on the web pages.
According to research, most people are visual learners and retain the things they learned through visual representation. Therefore, using high-quality images and videos to convey the brand message is good for business. The same thing applies to videos also.
Optimized high-quality images and videos are suitable for page speed and SEO. Both page speed and SEO are responsible for website performance enhancement.
6) Text Readability
The primary purpose of the site is to attract visitors toward business objectives. And this is done through the content published on the web pages. The audience understands the well-organized content and easy-to-read text. Use simple, grammatically, and contextually correct language. Utilize bullets for better understanding and avoid complex text.
Wordy and vague headlines can confuse the audience. It is better to be straightforward. Including phrases and keywords in the headline can give readers an overall idea of the text.
7) CTAs (Call to Actions)
CTAs are a crucial aspect of the business. One needs to be highly clear about where one wants to divert the site's visitors. Use of CTAs should be within limit; do not try to overuse them. Big brands mostly use one to three CTAs on the page with proper whitespaces.
Not all visitors like to take the following steps. Therefore, maximum use of CTAs can annoy them. CTAs should be in a proper neutral tone and pleasing colors.
Website design services take care of all the necessary things while designing a website.
8) 404s Redirection
Are you aware of 404 errors? This type of error means that a particular web page does not present on the site. When visitors click on the URL of the website, that doesn't exist. The 404 error occurs.
Most of the time, visitors get a 404 error. It is because a particular site page might be removed, or the URL of the site is wrong.
A good web design company finds out such pages and directs them to the homepage or relevant page of the site.
9) Color Proposition
Color is vital when improving website design. It should give a pleasing effect.
The color proposition should not be bold and overpowering. It is good if the website is designed and associated with the brand image so the visitors would not distract or confuse by the original motive.
Good web design services take care of all these things and give tips to improve your website with colors.
10) Social Media
Social media are vital for improving web design. It allows people or prospects to connect with the business from outside of the site.
Everyone knows the impact of social media on the current generation. Almost all the people have their registration on one or more social media platforms.
Social media is an ocean of getting potential customers and visitors to the site. The significant number of visitors naturally improves the search engine ranking of the web pages.
A web design company knows how to improve your website design with a social presence.
11) Responsiveness
Responsiveness is essential for website designing. Most people of the current generation have mobile devices.
The business site should be responsive to all the devices. Responsiveness improves the website design and its overall presence in search engines' eyes.
12) User Experience (UX)
A good web design provides a satisfying user experience. At last, when all the factors mentioned above are implemented in web design, the web design gradually starts improving. And this improvement also enhances the user experience.
Suppose you find these factors challenging to implement. Please leave it to a web design company; Orange SEO cares about all the aspects while designing a website. We have decades of experience and has excellent expertise in web designing, digital marketing, branding, and web application development.