You'd agree with me when I told you that small companies don't have it easy when it comes to rank higher on search engine results pages (SERPs) at the initial stages of constructing a strong online presence. Given the competitive nature of the business today, Small businesses need to think fast to get up a good online presence. Barnacle SEO is a way for small businesses to improve their rankings.
So, where would you start? Let's begin with the two basic questions that you may have about barnacle SEO.
What's Barnacle SEO?
Barnacle SEO is having larger, reputable websites to market your business' site and gain more visitors. Will Scott of Search Influence, the guy who coined the term, explains it in his first article as "attaching oneself into some big stationary thing and waiting for the customers to float by in the current." As an instance, a grocery shop owner can get his company standing if it's recorded with a Yelp account in the correct local small business class. By identifying popular websites and blogs specific to your market, you can benefit from barnacle SEO.
What Kind of Sites Should You"Attach" Your Company Too?
Social media and directories are recommended to implement a barnacle SEO strategy. Following is a listing of directories and the most common websites that business use.
– Yelp
– Bing
If you are operating a niche company, start looking for sites and directories that cater to you specifically. For instance, if you're the owner of a bistro or a restaurant, you ought to be listed on Zomato or OpenTable aside from Yelp or using a Facebook Page.
1 way of accomplishing this is simply going on these sites and inputting your business information. Conversely, you may use local listing services that can list you over many significant directories in one shot. Either your SEO is going to be placed, and it's merely a matter of time until you see your company ranking.
NOTE: Yelp is a forerunner in the local listings field, but remember that the more areas you're recorded on, the more likely it is for Google to rank you higher. Begin listing your business on as many websites and directories specific to your area and niche.
Barnacle SEO Growth Hacks
So, it's settled that barnacle SEO can save you a fantastic place on SERPs. However, you will find other means to acquire your business to grab the benefits of traffic rates. Rand Fishkin, a co-founder of Moz, explains in a Whiteboard Friday video there are a lot of opportunities to barnacle your business presence on the internet. He states, "It's sort of the opposite of normal keyword research, in which you're searching for those sort of low difficulty, higher potential keywords. Here, we're looking for the toughest keywords on the market..." So, the job is located in finding the ideal blogs, webpages, etc to go after, aside from the above-mentioned directories.
1. Guest Blogs:
Look at the articles that are trending in your specialty and pick topics that you can compose as a guest post. Top sites you pitch your content idea, can compose for and receive your guest article featured. This here would be your barnacle.
2. Press Releases:
Get your business featured on a news site or on other business publications. Write a press release on something topical and relevant, and distribute it. To make this happen, make sure you have some fantastic content.
3. Sponsored Content:
Sponsored content is a kind of native advertising where you can pay an internet publishing platform to feature an article on their website with your company's branding about the report. Though you are going to need to spend on that, you're guaranteed to bag a barnacle such a manner.
4. Produce a Wikipedia Page:
After you have got a couple of articles about your business online, start a Wikipedia page for your business. Wikipedia pages for companies can boost your position on SERPs and account for visibility, credibility, and reputation. As an authority in search, it's a huge number of users who read and edit content. This is a barnacle SEO for your small business and it is free!
5. Roundup Blog Posts:
According to Hubspot, a roundup blog article or a professional roundup is a collection of quotations or interviews with influential people in your niche. By reaching out to the people in the realm of company, Produce a roundup article and you reach a number of readers online. You expand your business community besides boosting the visibility of your business online by way of the barnacle.
6. Social Media Handles:
Begin with the Instagram accounts, Twitter handle, Pinterest, or Tumblr page; follow/add individuals and other businesses; update your account with articles that are appropriate to your business; promote your page accordingly. If it matches your strategy, you can even begin a YouTube channel. This is a simple score concerning SEO. In addition to actively sharing and posting items, make sure you add comments where you can.
7. Participation in Community Events:
A great way to make a meaningful barnacle would be to participate in public events. If there's a charity event held by an NGO near you, then see if there is a way you can contribute to an occasion. If you do this you will bag a mention on the website of the event.
Conclusion:
Barnacle SEO is a great way to have a well-kempt internet presence for your small business. As Will Scott put it, "with generous use of Barnacle SEO even the smallest budgets could have an effect on small business website promotion." You may up your business rankings on SERPs by implementing a number of those hacks.