Recently we had a client that go all there ads put on hold because they were disapproved for Malware. What that means is Google has stopped your ads because they have detected a virus on your website. Until that Malware is removed they will keep your ads disapproved and even longer because of manual checks and poor customer support. Unfortunately, my clients entire business relies on Google Ads and this problem was not fixed for almost a month. In case this happens to someone else I am going to give a break down of what you need to do to fix the problem and this is not an easy problem to fix.

I have been using responsive Google Ads ever since they have come out in 2018 and I have been using traditional text ads since the beginning of Google AdWords creation. Google responsive ads have not been out for that long, but I can already tell you which one is better. This is a question I have been seeing a lot pop up in social media groups and Google Ad webinars and I would like to share my opinion because I think it can help other digital marketers out there that are using one type of Google Ads or both.

For over a decade of working within the marketing business I've watched trends come and go and specific approaches used to grow a business's revenue and customer acquisition. However one very strong method that has changed its algorithm so radically over the decades has made it really not so cost effective or very effective at all for that matter when it comes to the small business.

Google is testing out a new type of advertising for Adwords or pay-per-clicks for plumbers and locksmiths in San Francisco. Both of these industries are interesting because they are typically shady and deceitful online scams. Google wanted to stop these sketchy people online because they were using their Google Adwords to promote their business and get customers. Google noticed this was a massive issue because of all negative reviews.