Video has exploded onto the marketing scene, and it continues to gain relevance among marketers and online marketing companies. As per the latest data, 63% of businesses have embraced video marketing, and 82% of them feel that video is a critical component of their overall marketing strategy. Actually, if an online marketing company does not use video for their client’s marketing campaigns you can say they are behind the times.

Given these figures, it comes as no surprise that video is going to surpass new milestones. More businesses have been incorporating it into their marketing strategy with much success. This blog aims to enumerate why video has become crucial for marketing strategy.

First of all, it has to be made clear that video's success as a medium can be attributed to the ease of consumption, which makes it entertaining and engaging. Now, let’s discuss the reasons for the criticality of video marketing:

1. Video Improves Sales and Conversions

For starters, it should be understood that video can bring in some serious money. It is seen that adding product videos on the home page can increase conversion by close to 80%. Today, marketers understand that a “pitching type” approach no longer works in the market because people are habituated to doing quick internet searches and buying the product. In most cases, people prefer crispier videos that can be made with the help of video trimmers. Online video trimmers are easily available with good UI/UX that help creators do a decent job with the final video output. 

Currently, marketers are gearing to provide a value-based approach, wherein consumers are given an up-close look at the product with or without an influencer. The product is made to speak about how it will solve a problem and how it is going to fit into the customer’s current lifestyle. This mechanism works because humans are visual by nature, and a combination of audio and visual can boost engagement massively.   

2. Video Provides Great ROI

Many businesses that have utilized video marketing are of the opinion that it provides great ROI. This can come as a surprise since making videos is an expensive affair. That being said, it is increasingly seen that video production tools like video trimmers and editors are in great demand, which is gradually bringing the price of these accessories down.

Besides this, if you are new to making videos, do not aim for the stars. You can shoot on your phone and edit it to explain the product in fine detail that would help your target audience. The key over here is to preserve an optimum length of 6 minutes, which can be done with the help of video trimmer that helps reduce additional or redundant video content. You can make crisp, concise, and compelling video content with the help of editors that can leave out all your bloopers and redundant shot content. 

Another part of video marketing that is often overlooked is SEO. If one puts in the effort and optimizes the video with YouTube SEO, the video's chances of ranking high on the search results are quite plausible. All these measures are guaranteed to provide great ROI. 

3. Video Builds Trust

Trust is foundational to video marketing, but creating trust need not be a goal in itself. All content marketing activities are carried out with the sole motive of developing long-term relationships. So as a business, there needs to be some self-imposed control on overt selling. Instead, the effort should be on giving the audience the chance to discover your brand. This can be done by remaining sensitive to customer needs and providing useful and relevant information.

Video can do all this and more. By adding a shot of creativity and emotions into the video, create video content that finds appeal among the audience. This can be done by your own employees or influencers. In addition, there can be an emphasis on promotional videos because there is always a certain section of the audience that is skeptical about the product or service. With crisp video content, a business can efficiently showcase a product even in a conversational form. Video trimmers can help you execute a fine editing job here. 

4. Google Prioritizes Videos

It is quite a known fact that video helps website visitors stay longer on the website. According to the latest statistics, the chances of ranking higher on Google SERP improve considerably if you have a video embedded on the home page. With Google taking up ownership of YouTube, there have been significant improvements in how many videos improved search ranking.

One of the easiest ways of achieving this is through SEO. By incorporating commonly used or in-demand keywords into the title and descriptions, you stand a better chance of showing up in the top rankings. Adding the website link to the YouTube video also helps build traffic to your main site. 

5. Critical Mobile Users' Demographic

Video and mobile have a “hand in glove” relationship. Almost 90% of users watch videos on their mobile. Interestingly, YouTube is reporting a 100% increase in video consumption year-on-year with mobile users. This, combined with the price dip in mobile phones and the availability of cheap data, is growing the video audience by leaps and bounds.

In addition to this, the growth of mobile-based apps has a considerable impact on increasing the video watching demographic. Take, for instance, Instagram, which started as a photo-sharing app. It has more or less completely evolved into becoming a short-video-sharing platform, with its 15- to 60-second videos called “Reels.” Currently, there are marketers queuing up to leverage the power of these apps to show personalized brand messages to their target audience. Thus, you can use video trimmers to make slick videos for mobile platforms like Instagram and Facebook. The market is geared toward videos, and every smart marketer needs to utilize this medium. 

Final Thoughts

The blog would have given you ideas on the criticality of video marketing. That being said, video marketing is also critical for its ability to explain the most complex and mundane concepts to an eager audience. This is likely to make video ubiquitous in the years to come. Plus, the visible takeover of the senses by a video makes it the most trusted medium when it comes to engaging the most flippant customers. Given these points, it is more than evident that video marketing is here to stay, and every serious marketer needs to leverage this medium to the best of their abilities.