Backlinks are one of Google's top ranking factors. These links, which send readers to other sites from unique content, can help improve your search engine rankings. In fact, backlinks are one of the top ranking factors for Google search engine result pages (SERPs).

The more backlinks one of your pages generates, the more organic traffic you could receive through Google.

Still not convinced about the importance of backlinks? Read on to discover why you need backlinks for your search engine optimization strategy today. 

Improved Rankings

Higher rankings on SERPs will ensure ideal customers find your website before anyone else's. Improving your rankings will help you gain more brand visibility online. It can also help you attract more people to your website content.

Remember, SEO backlinks are one of Google's top ranking factors. Without backlinks, your rankings might never improve. Without strong SEO rankings, consumers might never find you online.

Backlinks will send readers to your website content, allowing you to generate more traffic. As you begin attracting new visitors to your site, Google could decide to boost your organic rankings.

Then, you can start appearing at the top of SERPs for a range of different keywords.

Each time a consumer searches for your product or service, your website content could appear.

Types of Backlinks

There are different types of backlinks for SEO you'll need to generate before you can improve your rankings.

For example, you can generate a natural backlink if someone links to your content in one of their blog posts. It's important to make sure the anchor text (which contains the link) is relevant to your website content. If it's not, ask the website owner to alter the anchor text.

You can also generate natural backlinks by guest blogging on someone else's website. You can write a post for their blog, then add a link to your site within the post.

Built links are a type of earned backlink. For example, you might connect with a PR professional or journalist to gain a built link. You'll need to develop an outreach program to begin generating built links. 

You can also learn how to get backlinks with created links. These are links you'll create on your own. For example, you might add a link to your website on an online forum or directory.

To experience these benefits of backlink building, consider looking into SEO services. An experienced agency can help you develop a backlink-building strategy. Then, you can improve your organic rankings to reach more customers online. 

Stronger Credibility

Consumers will feel more inclined to trust your business if you appear on the first page of SERP results. 

Most people don't look beyond the first page of search results, though. If you appear ahead of competitors, you could generate brand credibility. Consumers might feel more inclined to trust your brand, which could prompt them to make a purchase.

You can also generate more credibility through your blog posts. Thought leadership content will help you demonstrate your experience and expertise. As more people realize you're an expert in your field, they might feel inclined to give your business a try.

Generating brand trust could help you attract fresh leads and sales.

Brand Awareness

Shoppers won't choose your business if they never realize you exist in the first place. Using SEO backlinks will help improve your rankings. Once you appear at the top of SERPs, consumers will begin seeing your brand more often. 

Each time they see your brand for a relevant search, you'll begin to stick in their minds. Eventually, they'll recognize your brand. They could start associating your brand with your offerings, too.

Generating brand recognition can help you remain at the forefront of the shopper's mind. The next time they're interested in purchasing your product, they might remember seeing your site on a SERP.

More Site Traffic

Almost 70% of all online activity begins on a search engine. In fact, 46% of all Google searches are also location-based, giving you a chance to reach nearby customers. Over 50% of all the site traffic you generate will come from organic searches, too. 

However, 75% of people never check beyond the second page of the results. 

Generating high-quality backlinks for SEO can help you generate more traffic. Consumers can find the link to your site within another blog post. You can also generate more website traffic as your SERP rankings start to improve. 

Once you begin generating more website traffic, you can also generate more leads. 

Professional Relationships

You can also use your backlink-building strategy to build strong, professional relationships with other business owners. For example, you can collaborate and help one another by guest blogging on each other's blogs. This strategy can generate reciprocal links; another type of backlink.

You could find other opportunities to leverage these professional relationships, too.

Try guest blogging for someone within your niche as you start learning how to get backlinks. Focus on websites that already have a high domain authority (DA). Generating backlinks from sites with a DA can boost your DA, potentially leading to higher rankings. 

Fresh Leads and Sales

If consumers already love and trust and brand, they might decide to trust you after finding your site through someone else's blog. You can leverage that existing brand trust to generate more brand trust of your own. For example, another account might recommend your product within one of their blogs.

If they link to your product page, shoppers can find the product with ease before making their own purchase. 

Generating higher SERP rankings will also help you attract new visitors to your site, giving you a new opportunity to generate leads.

With SEO services and backlinks, you can set your business up to grow. Since SEO is a cost-effective, organic marketing strategy, you can boost your ROI, too. 

Stronger SEO: Discover the Importance of Backlinks Today

Set your SEO marketing strategy up for success. As you start strategizing, keep the importance of backlinks in mind. With quality backlinks, you can boost your rankings and start reaching new customers.

Remember, you don't have to generate backlinks for SEO alone. Our SEO marketing services can help.

Contact us today to learn more about our services.