Digital marketing is a need of every online business to survive on the internet where you find hundreds of businesses similar to yours.

If you want to out beat your competitors on the internet and survive the long runway, you need to have a complete strategic plan.

You need to take a step away from traditional marketing strategies and start revolutionizing your website to attract your viewers.

Every website has a blog section where we provide information about our business to attract customers and create value for our business.

The information must be unique and free of plagiarism otherwise your content marketing will bring no good but damage.

Plagiarism is the worst enemy of your marketing strategy it has a direct impact on your brand’s online presence.

In this article, we will disclose the impacts of plagiarism and how to make copy-right-free content.

1) Organic traffic will be decreased

The uniqueness of the content is very crucial in order to improve organic traffic to your site. Even an inch of duplicated content can result in a decrease in your site’s organic traffic.

Do you know what power organic search traffic holds? According to Walker Sands a Chicago SEO company, organic search traffic has more value than paid traffic generated via paid ads.

Search engines are extremely smart their crawlers instantly find and recognize duplicated content.

Google crawlers even find out the entire detail of the copied content including the author's name, and the date when the content was published.

When the search engine crawlers find duplicated content they make sure that the content won’t get indexed and if the content failed to index it definitely won't get ranked by Google.

Google put duplicated content on the black list where your content can not reach out to your intended audience and your organic traffic will decrease as the content will gain no views.

Therefore, it is important to create only unique and original content because your content needs originality to survive on the internet.

2) Disturb brand’s reputation

The main purpose of every business’s marketing approach is to gain more customers and profit, right? Though, profit can only be earned through customers.

If your digital marketing failed to fulfill its purpose, you will be left only in debt. Content is as important to your marketing as oxygen for living.

If the content is plagiarized your brand will never create a loyal customer community because customers want reliable, unique, and accurate information from a brand they trust.

If you failed to provide your audience with such information then they will leave no chance of destroying your brand’s reputation online.

For new businesses, it is very difficult to earn the trust of their customers and even more difficult to maintain it, because you are not physically present to communicate with your customers, your content will do.

And if you are using false and promotional information copied from other brands, you can never gain the trust of your customers and as a result, your brand will face serious consequences.

3) Copyright infringement issues

Digital marketers and website owners must know that if they use copied content from Google without the permission of its real owner, they are breaking copyright law.

Copyright is an intellectual property right law that gives authority to the creator of the products that they are the only ones that can use the work.

And if anyone uses the work against the wish and permission of its real owner will face copyright infringement issues.

However, copyright law provides this exclusive right to the original for a specific time period and if someone intentionally or unintentionally uses the work within that period can face jail time.

Do you know an independent survey estimated that about 29% of the web is filled with duplicated content? So, we can not say that they are publishing duplicated content unintentionally.

Digital marketing agencies can face big jail time along with other penalties for using plagiarized content but, there must be some solution to save your marketing content from copyright issues.

In the next section of this post, we will discuss an effective and smart solution to produce copyright-free content. So, keep on reading!

How do we avoid plagiarism for copyright-free content?

So far we have discussed the serious impacts of plagiarism on your business’s digital marketing approach.

It is time to disclose the way to create plagiarism-free content so that businesses won’t face copyright issues.

Use the Paraphrasing tool for copyright-free content production

Paraphrasing tools are great at paraphrasing content that is 100% free of plagiarism and is supreme in quality.

Almost every digital marketing agency around the globe use paraphrasing tools for creating content for marketing needs because it takes a lot of time in writing content that speaks for the brand.

Paraphrasing tools are designed and built on an AI-based algorithm that works to rephrase sentences of source content to make them unique, relevant, concise, and well-communicated.

Let’s take an example to check if the paraphrasing tool really rephrases sentences to make them unique.

Rephrased Text:

‘’The Federal Reserve has two missions: to keep inflation under control and to maximize employment. Fed officials were slow to recognize that resuming inflation growth would require a sustained policy response. But in recent months they have realized that the rise in prices is not temporary and could pose a major threat to jobs and the rest of the economy.’’

In the image attached above, we can observe how a paraphrasing tool rephrases sentences to make them unique and consistent so that no copyright issues can disturb business owners and marketers.

Wind Up

Digital marketing is the most effective marketing approach for businesses to build their online presence to survive the online competition.

Content is the key factor of any digital marketing strategy because content appears as a communicator of the brand.

If the content is plagiarized and not worthy, the marketing and the money are straight in the vein. In the above sections, we have discussed how plagiarism affects businesses and their digital marketing strategies.

We have also provided a solution to create copyright-free content. If you want to save your brand from copyright issues, give this article a read!