Backlinks are one of Google's top ranking factors. Unfortunately, over 66% of pages don't have backlinks.

The more backlinks a page generates, the more organic traffic it can gain from Google. As you generate more web traffic, you can generate leads and sales, too. Your ROI will rise as you generate backlinks for search engine optimization (SEO).

With link-building services, you won't have to go through the stress of generating links alone. On the fence? Read on to discover the benefits of SEO link-building today!

1. Improve Your Rankings

About 75% of search engine users never check the second page of results. The right link-building strategies can improve your Domain Authority (DA). A higher DA can benefit your organic rankings.

Higher rankings will help you appear in front of more consumers online. You can then generate brand awareness and website traffic to boost leads and sales. 

DA is a scoring factor to determine the strength of your site. Each backlink is considered a vote of confidence in your content. Higher DA scores indicate you have a higher possibility of ranking higher on search engine result pages (SERPs).

Backlinks can also improve your Page Authority (PA), which measures the strength of a URL on the page level (not on the domain level).

Improving your DA and PA can help you generate higher keyword rankings, giving your content an SEO boost. 

2. Generate Brand Awareness

Improving your rankings for a range of keywords will help you gain more search engine visibility. Each time someone sees your website, brand awareness will grow. In time, they become familiar enough with your brand to recall your brand.

Then, you can use brand recognition to remain at the forefront of the consumer's mind. 

The next time they want to buy your product or service, they'll remember seeing your website on a SERP. If they clicked on a backlink to your site, they'll recall interacting with your brand, too. Generating more brand engagement can help you gain brand awareness, recognition, and recall. 

Unfortunately, it can take over five attempts in front of a single consumer before you generate awareness. If people aren't aware of your business, they won't shop from your brand. 

For 45% of marketers, increasing brand awareness is a top priority. Your competitors are trying to improve their rankings, too. Ranking ahead of them will help you generate brand awareness before they get the chance. 

3. Attract Website Traffic

Generating a backlink can help you attract website traffic from two sources: the blog containing a link and SERPs.

As you generate more backlinks, your DA and PA will improve. In time, your rankings will improve as well. Ranking at the top of SERPs will help you attract visitors to your website before your competitors can. 

After all, 75% of search engine users don't look beyond the first page. They'll click on a website at the top of a SERP instead. 

When someone reads a blog post featuring a link to your website, they can click on the link to discover your content. Gaining more referral traffic could benefit your rankings and keyword positions. 

Either way, you're attracting new people to your site. 

4. Generate Leads and Sales

As more people visit your website through backlinks and SERPs, they'll get the chance to learn about your business. They can discover your products and services, which could help you generate more leads and sales.

Since SEO is a cost-effective marketing strategy, your ROI could improve over time, too. 

5. Boost Credibility 

Boosting your rankings can help you appear as a credible thought leader within your niche. Ranking ahead of competitors can help you look more credible, too.

Gaining brand credibility could encourage more people to trust your brand.

If they trust you, they might start shopping, too!

6. Experience and Expertise

SEO link-building can take time and energy, especially if you're unfamiliar with the process. Requesting link-building services will allow you to leverage an expert's experience. 

They'll know the most effective link-building strategies to help you generate backlinks. For example, they might recommend guest blogging. 

They can also help you avoid black hat tactics that could otherwise get your website blacklisted. 

Love Links: Start Investing in Link-Building Services Today

You don't have to develop an SEO link-building strategy alone. Instead, consider investing in link-building services this year. With help from an experienced agency, you can generate quality links to boost your rankings and ROI.

Experience the benefits of link-building firsthand today.

Eager to get started? We can't wait to help. 

Contact our agency today to start generating backlinks for your search engine optimization strategy!