Trying to build a new on social media page can feel like you're yelling into the sky. You are posting photographs, trying to interact with other people but nothing is happening -- how bothersome. Here are some solid, basic strategies that will help you grow a social media audience for a brand or company.

First, allow me to clear up what I mean by "fast.” Growing an audience that's highly engaged and completely organically will take some time. We can help speed up the process beyond basic posting and playing the game. The effort will be worth your time when you've got an audience that clicks on your links and cares about your products.

Get to Know Your Audience

The most crucial step to grow an engaged social media audience is getting to know your crowd. Does your audience like photos or links? Can they react much better to more frequent posts, or if there is a day or two in between? Are they as active on LinkedIn since they are on Twitter? Each business differs from one another. Getting to know your audience (what networks they're on, what sites they visit, what they do in their spare time, etc.) is essential to understanding where to locate them, what type of articles they react to, and what types of language and messaging makes them engage more.

Have a Strategy

Posting without a rhyme or reason won't help you quickly develop an engaged audience. From understanding your audience to constructing a social media content calendar are crucial to social media success. This implies determining post frequency, what type of content functions, and aligning your social media objectives and goals to your own efforts. One great strategy is to make your social media posts on peek times and days to get the most visibility and exposure. Another one is to create a content calendar a month of ahead of time and automatically post them on those peek times and days. These are just a few strategies that can really boost your engagement.

Add Value

Nobody wants to find another photo or movie that screams "look at this brand new product I have!” People today tune this type of promotion out of their feed. Consider adding value to your followers' lives and link it back to your own brand. In place of posting a photo that showcases that new dress in your group take it a step farther and reveal your followers a couple of approaches to style it. Highlight how this guide will help resolve a problem and the advantages if you have a manual. If you plan on selling services or a course, create a few blog posts with free tips (look familiar? lol). Giving your customers valuable info they can put to use helps build trust and makes you a supply of knowledge.

High Quality (ORIGINAL) Content

With everybody getting better and better with content production, you'll want to step your game up to quickly develop an engaged networking audience. Content that is original is the best form of content, although using stock images can ensure the quality of your photos. Why? Because sometimes stock images (especially free ones) get used over and over again -- making prospective followers visually tune out. Attempt to make original photographs and videos for your brand or company you are able to stick out from the crowd whilst relating back to your brand. Making your own content lets you enhance and customize the appearance and feel you wish to put out there -- producing a full experience.

Use Influencers:

Working with the influencers on your brand is most likely among the greatest methods to develop an engaging social media account. Emphasis on the right influencer. You don't want to select someone based on followers. Make sure your goal influencer makes sense to your brand. For a breakdown on how best to work with influencers please contact us and we will guide you. But for quick reference, you want to make sure they are in the same industry as you, don’t have fake followers, and don’t have controversial posts from the past.

Use Hashtags Properly

Hashtags are an essential part to quickly grow an engaged social media audience. By using hashtags, your articles will be exposed to individuals and fresh eyes who may not know you or your brand. With that said know that hashtags are not 1 size fits all. Finding the RIGHT hashtags for your company is essential for bringing an audience to convert and participate, which will eventually lead to traffic and revenue in the future. It is sensible to use the very popular hashtags for vulnerability -- but in practice, you won't receive the long term results you want. These generic hashtags will be futile for your industry, although sure hashtags like #beautiful and #love have thousands and thousands of articles. You'll get engagement from those hashtags, but not from people who are really interested in your company or brand.

A few more general tips that will help you develop engaging social media posts that goes after an organic audience.

Add videos when possible: Since videos are receiving so much attain and interaction I propose adding more videos to your 2020 social media plan. Do not worry about the quality or length of the video. Try and do short and simple videos that still deliver a great impact on the user.

Keep Consistent: Understand that consistency is key and allowing an account to go dormant or not submitting enough will not help your presence increase. My guideline is to post at least 3 times a week.

And last but not least keep interacting: This is a great way to get in front of followers, although this is very time-consuming. Interact with brands similar to brands that are related to you, influencers, and other folks. Like photos, leave comments, and be part of these conversations happening in your area.

Bear in mind that growing your social media audience will not happen tomorrow. The tips I shared with you will assist you to grow an audience that is really interested in your brand and what you need to offer. Have you got some plans that helped you grow an engaged networking audience? Share them in a comment section below.