What's whitehat SEO? It is a search optimization technique that you may be acquainted with. It is the approach in which you rank highly in search engines for different keywords and phrases without using spammy techniques. We are going to clarify what whitehat SEO is, and why it is important.

Blackhat SEO is the reverse of whitehat SEO. In the beginning blackhat, SEO will help you rank quickly but in the long run, it can hurt your rankings because Google’s algorithm will update to find spammy SEO techniques. There are quite a few SEO companies out there that are currently supplying this type of service, so make sure you avoid those companies because they can hurt your website.

With whitehat SEO the first thing you do is keyword research on that website product and services to find out which keywords have high search volume and low competitiveness. If you run into an SEO company that does not do keyword research and doesn’t suggest it, I would recommend running from them. Keyword research is an art because you need to find keyword variations that people are searching for or are trending and create an SEO strategy around those keywords that revolves around content creation and link building.

To see if a site has been affected by black hat techniques you can do some research to figure it out. First look at the website backlinks and see if they have domain authority or a high spam score. Secondly, see if their organic site traffic has drastically increased and decreased over a short period of time. Lastly, check the site’s trust score and spam score. If the site’s trust score is low and spam score is high you know this site has more then likely been affected by Blackhat techniques.

There are a number of techniques that can be used by an online marketer to achieve higher ranking positions. They include unique content writing and link building. These are the two of the biggest ranking factors for Google search algorithm.

Content creation needs to be done by creating a blog or insight section of your website. Someone will need to write relevant content that is related to a specific keyword on a monthly basis or a bi-weekly basis to see fast results on your organic traffic. If you are not a content writer or don’t have the time you can hire a ghostwriter who writes articles on topics. Ghostwriters should have an understanding of searches, and they can even write better articles based on your articles.

Link building is a practice where your reach out to another site that is related to the industry your in and they have a high domain authority and ask them if they can add your website link to their blog or main page. There are many strategies you can use to continue to build links such as using a skyscraper link building technique.

In conclusion whitehat SEO is the best choice for a SEO strategy. While blackhat SEO is not worth doing, it will provide short term benefits of supplying your site a higher ranking in the search engines. But make sure you are only using whitehat SEO techniques so your site does not get penalized by Google.