One of the biggest tips I can give for building backlinks and building a brand is through guest blogging. Before I start on what are the advantages of guest blogging, I would recommend you to look into the best way to craft good content. Creating good blog content is the first step to having a good guest blog effort. Anyway, let’s move back to the topic and see some reasons why you need to start guest blogging today.

Guest blogging has become increasingly more popular today, especially among SEO experts. Due to all the large amount of blogs that allowed guest blogging and allow SEO experts an opportunity to do link building affordably or at no cost. Also, guest blogging can help you with sharing your knowledge on a larger platform.

Guest posting is very useful and for me, guest posting has proven to be a way of income for my SEO business since I started my agency. There are still many bloggers that believe guest posting is a waste of time and energy. This article will hopefully change those people’s minds about guest posting as a useful resource. I am sure, by explaining the strategy more in this post, I can change your opinion.

Let’s get started…….

1. Backlinks

You will know that domain authority is very much dependent on the value of the backlinks. If you have high domain backlinks, your ranking will increase over time. Anyone that does guest blogging effectively does not only give valuable content to another person’s website but they are also getting valuable backlinks in return. This is a great service to website owners because they know how important it is to create valuable content on a constant basis not only for their audience but for their SEO value. Backlinks are extremely useful and can get you more referral traffic as well. So, backlinks are the top benefit for doing a guest posting effort for your business or website.

2. Larger Audience

Many times the reason most SEO experts guest blog is to get their article on a larger blogging site that has a larger audience and their content then be widely distributed. Therefore their content will not go to waste. Not only do you get more eyes on your content but your knowledge on the topic becomes more useful to others that have similar interests. You can then get more feedback or comments from this large and relevant audience and if your knowledge is useful to others you can potentially turn that into sales.

3. Popularity

Here is an example of why popularity is important in a guest blogging strategy. I got added to a website simply due to me reaching out to a website admin and him agreeing to add my guest post. He appreciated my blog so much that he shared my blog on his social media and featured me as the writer of this article with my website contact information.

Following the first time I wrote for that website, I received a lot of emails (through the contact form on my website ) asking if I can write guest blogs for their site as well. The frequency has slowed down today but hasn't stopped. The moral of the story is you can become popular if your blog writing skills are good enough to attract the eyeballs. This can lead to sales or in my case more backlinking opportunities.